Established in 2021, MAWO emerged from a shared vision for a fairer, more compassionate fashion world and an eagerness to celebrate the joyful ritual of self-expression through clothing. Since then, we've been consistently striving to be a part of the change we want to see in the world. Using primarily dead stock, we craft progressive, trend-defying looks that reflect the hopes of the modern, conscientious trailblazer.
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The term MAWO is a nod to the Polish MALO, meaning little or few, embodying our commitment to minimalism in every sense: from timeless designs to limited production runs and reduced use of natural resources. Our journey began by elevating a wardrobe essential: the white shirt, a timeless staple. While we've expanded to revamp other classics, the shirt remains a cherished favourite.

On February 14, 1990 astronomer Carl Sagan asked NASA's Voyager 1 to spin its camera around and take a photo of the Earth. Shot from around 6 billion km away, our planet's first selfie showed a pixel-small Earth suspended against a limitless universe. Its sheer size caused Sagan to name it a "pale blue dot".

At MAWO we resonate deeply with Sagan's ideas: we believe in caring  - for Earth's resources and for all the people touched by our business, in fostering a sense of collective responsibility for the pale blue dot.

Mawo is the brainchild of MZ and SZ, a para-medic turned accomplished model and a lawyer passionate about community-making and aesthetics. Their ecological upbringing combined with a discerning understanding of the fashion industry led them to embark on the journey of establishing a clothing brand that is progressive and sophisticated yet sustainable to the core.